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The demise of the single size bed

What do you think of the following article? Do you think the single size bed is on its way out? Have you bought one recently?

Article:

For generations of children and adults alike the single bed holds memories of being tucked up tightly by parents in readiness of a good night’s sleep.

But no more - sales stats from Debenhams released today (29 March 2013) show that this tradition of a single bed is fast coming to an end, as parents and children are opting for the double option over its smaller relative.

For the first time Debenhams now sells twice as many double duvet covers as it does singles. So great is the demand that the retailer is adding larger options of its bedding designed for kids.

Once a rite of passage, the migration from single to double is happening as early as the age of twoThe shift in slumber is being influenced, according to Debenhams, from American children’s TV programmes such as iCarly, Hannah Montana and Sharpay Evans from High School Musical all having double beds.

It’s also acceptable now for pop stars and celebrities letting the TV cameras into their bedrooms in shows like ‘Cribs’.

GfK stats echo the Debenhams’ findings as it has reported that sales of single beds have dropped by nine per cent in the last four years.

Another factor, suggests the retailer, may be the recession. As purse strings remain tight more parents are shunning singles and opting for doubles as a way to save on costs and invest in a bed that will last through to adulthood.

“Be it the influence of our American cousins or the recession it certainly looks like we are giving the single bed the cold shoulder,” says Alice Duggan, Debenhams’ head of home buying for Debenhams.

“Getting your first double was once seen as a rite of passage into adulthood. Now many parents are cutting out the middle stage and going straight from cot to double,” added Alice.

Psychologist Professor Karen Pine from the University of Hertfordshire says: “This is another sign of how the Brits pick up on US trends. Social norms are subtly shifting as a result of what appears on our TV screens.

“Traditionally, the double bed was the domain of the grown-up, but children nowadays are less willing to wait to have the luxuries that adults have.

“It can also make practical sense for children to have a double bed. Sleepovers are increasingly popular and a double bed makes life easier, no need to put up camp-beds or blow up air-beds. It can also come in handy for accommodating house guests, even if that does mean grandparents sleeping under Disney-themed wallpaper!”

Psychologist Professor Karen Pine from the University of Hertfordshire says: “This is another sign of how the Brits pick up on US trends. Social norms are subtly shifting as a result of what appears on our TV screens.

“Traditionally, the double bed was the domain of the grown-up, but children nowadays are less willing to wait to have the luxuries that adults have.

“It can also make practical sense for children to have a double bed. Sleepovers are increasingly popular and a double bed makes life easier, no need to put up camp-beds or blow up air-beds. It can also come in handy for accommodating house guests, even if that does mean grandparents sleeping under Disney-themed wallpaper!”

A standard UK single bed measures 3ft x 6ft 3ins whereas a standard double measures 4ft 6 in by 6ft 3in.

Debenhams’ range of beds and bed linens are available in store and online at Debenhams.com.

Debenhams currently has up to 60% off selected beds and furniture until 2nd April.

Source:

http://www.easier.com/113426-the-death-of-the-single-bed.html

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